After skiing, it’s typical to be greeted at the door with flutes of bubbly and private-chef cuisine that rivals top restaurants. Purple Ski (purpleski.com) is a high-end, UK-based chalet operator that has also embraced the US market, offering white-glove concierge services and multiple luxury chalets in France’s top ski resorts Méribel, Courchevel, and Val d’Isère. These sleep 10–16, usually with accommodations for nannies or personal assistants, and start from $36,000–$60,000/week. With nightly dinner menus spanning 7–10 courses, from canapés through multiple fine dining courses to cheese boards and dessert. While basic weekly rentals include drivers, house staff, breakfast, après-ski snacks, and dinners all but one night, with free-flowing Champagne and fine French wines, their concierges routinely add in every bell and whistle you choose in advance, from massage therapists to daily ski instruction, lift tickets, transfers, lunch reservations on the slopes, in-chalet rental gear delivery and fitting, all in one simple transaction—and at a discount to what you would pay separately. Because the market is aimed at the United Kingdom, everyone speaks English.
The staffed chalet model is most common in France, especially at Les 3 Vallées (Courchevel, Méribel, Val Thorens), Les Portes du Soleil (Les Gets-Morzine, etc.), and Tignes (Val d’Isère, etc.). In Switzerland there’s Zermatt and Les 4 Vallées (Verbier, etc.), in Italy Cortina and Via Lattea (Sestriere, etc.), and in Austria St. Anton am Arlberg. As an added bonus these large, chalet-centric resorts are all much bigger, with more skiing and more towns than even the largest resorts in North America.
Photo Credits: Courtesy Purple Ski/Mike Jones